E-Commerce
Online shops that are cleanly built and work in daily operations.
We develop online shops for companies that want to properly clarify structure, user guidance, and technical reality before costly missteps — and translate them into a solid shop framework.
Ideal for first standardized shops, shop renewals, and relaunch projects with a clear focus on structure, conversion, and feasibility.
We'll assess the scope and fit together. No finished concept needed.
System Reality
Many shops don't fail because of design — but because of structure, guidance, and technical reality.
A shop can look modern and still not function properly in daily operations. When catalog logic, user guidance, and system reality don't align, every future expansion becomes unnecessarily expensive.
Grown Organically
The existing shop has grown in a fragmented way over the years, rather than being deliberately built from the customer's perspective.
Unclear Architecture
Products, categories, or entry points are not logically structured, making orientation significantly harder.
Weak Guidance
Users find the right products too slowly and abandon before conversion.
Checkout Friction
Mobile usage and critical conversion paths in the purchase process are not designed smoothly enough.
Legacy Systems
Existing systems, missing integrations, or outdated technical infrastructure are slowing down the operational effort.
Missing Foundation
It's often unclear upfront whether targeted optimization is sufficient or a clean structural relaunch would be more sensible.
That's exactly why we don't just work on the visible surface, but first clarify the structural and operational framework of your shop.
Use Case
When this format is right for you
This format isn't the right fit for every shop project. It works best when you're not looking for a highly custom build, but a clean, standardized e-commerce architecture.
You need a first, cleanly standardized online shop.
Your existing shop is technically, structurally, or visually outdated.
You want to fundamentally restructure your product logic, categories, and user guidance.
You're planning a real relaunch and don't just want to rework cosmetic symptoms.
You want clear certainty about scope and feasibility before larger software investments.
You're looking for a shop that works reliably in daily operations and remains systematically extensible.
The Scope
What's included in the e-commerce project
Not pure design — but a functional system of catalog structure, user guidance, and stable technology.
Business Logic & Framework
What sales role does the shop play? What operating model is realistic? Which tech framework fits the budget?
Categories & Catalog
Clear architecture for product access, navigation levels, and filter logic — so users are guided intuitively.
UX & Conversion Paths
From entry to product detail page to seamless checkout — critical paths structured and optimized.
Systems & Integrations
ERPs, PIM systems, payment providers, and interfaces assessed — ensuring the concept is technically viable.
Technical Implementation
Clean, performant, and standardized — a responsive sales platform that's immediately operational.
Scalable Operations
A stable foundation for go-live that you can manage in daily operations and flexibly extend.
Outcome
The result: A shop with logical structure and a stable foundation
The end result isn't just a new theme, but an operationally set up system framework that works reliably in daily sales operations.
Investment
The scope depends on system reality — not on arbitrary complexity.
From €8,500 net
Typical range: €8,500 – €18,000 net · Fixed price
We work with clear structures, not with unpredictable hourly budgets. A new build or relaunch differs significantly in effort based on catalog size, existing systems, and depth of prior work.
In the initial consultation we determine together and without obligation which operative shop framework realistically fits your situation.
The price range is primarily based on:
- Type of project (new build or relaunch)
- Complexity of catalog and categories
- Number and depth of required integrations
- Chosen level of standardization vs. custom logic
- Quality of existing structural groundwork
Funding Options
Early steps in shop projects may also be eligible for funding.
Depending on location, company age, and situation, structuring workshops, strategic concept work, or prototype-adjacent preparation may be subsidized through public funding — in some cases covering up to 80%.
This is particularly interesting when you want to gain clarity about the right framework before a new build or structural renewal.
Programs: KfW Digitalisierungskredit, BAFA Beratungsf\u00F6rderung, F\u00F6rderdatenbank des Bundes and regional programs
Relevant for early-stage projects
Particularly interesting for startups up to about 5 years old and for early innovation and product initiatives.
Depends on location and program
Whether and to what extent funding is possible depends on your region, funding program, and company status.
Transparent, not generic
We don't make funding promises. In the initial consultation we assess whether funding eligibility could be relevant for your project.
Let's determine which shop framework makes sense for you.
We look at your starting point, shop goals, and technical reality — and honestly assess whether a decivo framework is the right next step.
Initial assessment. No finished specifications needed.