Imprint: mandatory details not found

Section 5 DDG requires an easily recognisable, directly reachable provider identification. Missing mandatory details are subject to formal warnings in Germany, regardless of whether anyone suffered harm. In Austria the same follows from Section 5 ECG and Section 25 MedienG (disclosure duty); in Switzerland, Article 3(1)(s) UCA requires clear details of identity and contact address including e-mail for commercial online offers. The finding cites the provision of the jurisdiction it detected and looks for the identifiers common there — VAT ID or HRB/HRA, ATU number or Firmenbuch number, CHE-UID or commercial register.

This rule is deliberately a hint with low severity. The set of required details depends on the legal form — a GmbH needs a commercial register entry and an authorised representative, a freelancer does not — and wording cannot be captured exhaustively by pattern matching. We therefore do not claim a violation, we ask for a review.

Not checked: the authorised representative and the legal form itself. Both frequently appear without a recognisable keyword and would produce more false alarms than insight. On Swiss pages a UID or commercial-register entry is only expected when the page names a legal form that must be registered — a sole proprietorship need not have one.