Tobias Zubler
Author profile
Leads the decivo Lean Software Studio. Makes sure product decisions come before code decisions — and that every MVP answers a real question.
Connect on LinkedIn (opens in a new window)About Tobias
Tobias Zubler is the co-founder and sole managing director of decivo. In the Lean Software Studio he owns product, UX, and the strategic direction of every client engagement — from the first hypothesis in the Innovation Workshop to the production-ready code prototype.
His approach: clarity before code. Before we write a single line, we have to know which question the product answers, which user truly has pain, and how we will measure whether it works. That discipline saves weeks — and sometimes the whole project.
His articles are the bridge between tool hype and real product development. He writes about AI app builders, MVP validation, honest tool comparisons, and the question of when speed becomes a trap.
Expertise
- Product discovery and MVP strategy
- UX validation with real users
- Tool selection for early-stage products
- Lean Startup and Lean Studio principles
- Workshop facilitation and hypothesis mapping
- AI-driven product development in B2B contexts
Articles by Tobias
- Building an MVP
How Much Does an MVP Cost in 2026? Real Prices, Not Ranges
What an MVP costs in 2026, per type from the MVP cost index: hourly agencies vs. AI-native fixed prices, running costs after launch, hidden security and GDPR costs (with radar data from 454 apps) and a calculator for your case.
- MVP basics
Clickable Prototype or Code Prototype? Decision Guide 2026
Clickable Figma prototype or working code? Four risks, one decision matrix, costs compared, five anti-patterns and what an AI-built code prototype needs before real user data goes in.
- AI code quality
Lovable Alternatives 2026: 10 Tools Compared Honestly
Bolt.new, Base44, v0, Replit, Cursor, Claude Code, Bubble and more: prices as of October 2026, the GDPR facts on Lovable and our own radar data from 454 AI-built DACH apps. Plus the honest question: tool problem or skill problem?
- Building an MVP
Build an MVP with AI 2026: Workflow, Costs and GDPR Check
Five phases from problem to live product, with copy-paste prompts, tool prices (as of October 2026), security guardrails for AI code and our own data: what 454 AI apps in the DACH region get wrong at launch.
Personal call with Tobias?
30 minutes, free, no sales pressure. We scope your project and show the next realistic step.
No automation — Tobias replies personally.