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Clickable vs. code · format decision 2026

Clickable Prototype or Code Prototype? Decide in 4 minutes

Clickable Figma prototype or working code? The format choice decides weeks of effort and thousands of euros — and the answer is almost never „both“. We build both formats and show you when each pays off.

By Tobias Zubler12 min read

You have an idea, a rough sketch, and a gut feeling that it might work. Now the question: do we build a clickable Figma prototype or jump straight to something that actually runs?

This decision typically costs you between €3,500 and €15,000, one to four weeks — and in the wrong case your faith in the idea, because you answered the wrong question.

We've built both formats since founding. That's exactly why we have nothing to sell here — we recommend what fits your question. Below, the logic we use ourselves.

TL;DR — the 5 key points

  • The question is never „which format is better?“ — but „which risk do we want to validate?“. The format follows from that.
  • Desirability + usability → a clickable prototype is enough. Feasibility + viability → a code prototype is usually mandatory.
  • A clickable prototype is always throwaway material. A code prototype goes to production with re-implementation — we design it that way.
  • At decivo: Clickable Prototype from €3,500 (1–2 weeks), Code Prototype from €12,500 (a few days to 2 weeks).
  • If you're unsure: a four-hour Innovation Workshop (from €7,500) clarifies the format including a mini-backlog. We recommend what fits the question — not what we like to sell.

What are we actually comparing?

Before we decide, we need to agree on what we're talking about. Clickable prototype and code prototype are often used interchangeably in marketing — but they are two very different tools.

Clickable Prototype

A clickable prototype is a set of static screens linked to feel like a real app. Tap „Book“ and it jumps to a confirmation screen — but nothing happens behind it. No database, no logic, no persistence. Tools: Figma, Sketch, Adobe XD.

  • Strength: fast to build, cheap to change, perfect for user tests.
  • Weakness: can't answer technical questions and never goes to production.

Code Prototype

A code prototype is a small working application with real logic, real data, and a real deploy on a secure URL. Click „Book“ and something is written to a database. Tools: Next.js, Supabase, Vercel — augmented by AI tooling like Cursor and Claude Code.

  • Strength: shows technical feasibility, surfaces edge cases, can become production with re-implementation.
  • Weakness: more expensive and slower than a clickable — and overkill for pure acceptance questions.

Where it sits: wireframe, MVP, final product

A wireframe is static (no linking). An MVP is live, has paying users or a conversion target, and is widely distributed. The final product is scalable, maintained, CI/CD-ready. Clickable and code prototype both sit before the MVP — they're validation tools, not the product itself. Definition: what is an MVP?

Side-by-side

DimensionClickable prototypeCode prototype
What it isLinked screens, simulated interaction. No logic, no real data.Working mini-application with real logic, real data, real deploy.
What you testAcceptance, comprehension, flow logic.Technical feasibility, performance, real data behaviour.
What you don't testSpeed, security, real-data edge cases.Pixel polish, final microcopy, brand detail.
Typical toolsFigma, Sketch, Adobe XD, Penpot.Next.js, Supabase, Vercel, Cursor, Claude Code.
Effort at decivoClickable Prototype from €3,500 · 1–2 weeks.Code Prototype from €12,500 · a few days to 2 weeks.
Does it ship to production?No — a clickable prototype is always throwaway material.With re-implementation on a clean architecture: yes.

Which risk do you want to validate?

The most useful question in this game comes from lean-startup tradition. Before any format decision: which assumption do I want to test? There are four classic risks — and each has a matching format.

Desirability

Do users actually want this?

A clickable prototype is enough.

If someone enthusiastically taps „Book now“ on a clickable prototype, they would do the same in the real product. Real code adds nothing to this question.

Usability

Can they figure it out without help?

A clickable prototype is enough.

Comprehension shows up in click paths, not backend latencies. A moderated user test with five participants on a clickable prototype gives you clear insights.

Feasibility

Does this work technically inside the timeline we have in mind?

Code prototype is mandatory.

Performance, API behaviour, database logic, auth complexity — none of these can be answered by a clickable prototype. You need real code that surfaces real problems.

Viability

Does this make economic sense?

Code prototype most of the time, pitch deck sometimes.

If you want to test conversion data or willingness to pay, you need code that handles real transactions. If you only need the story for an investor pitch, a strong deck with a clickable prototype can be enough.

In practice: write down the hypothesis that keeps you up at night. If it starts with „do they want this?“ or „can they figure this out?“ → clickable. If it's „is this technically possible?“ or „does this make economic sense?“ → usually code.

More on validation in practice: 6 validation methods that work.

Decision matrix: pick a format in 30 seconds

Risk and validation depth span a matrix. Depending on which quadrant you land in, the format recommendation changes — and with it the matching decivo module.

decivo format matrix

Which format fits your quadrant?

Walk through the axes: left to right is technical risk, bottom to top is desired validation depth. Per quadrant: the format that demonstrably works — plus the matching decivo module.

Validation depthreal feedback needed

Low risk · Deep validation

Clickable Prototype

You're testing comprehension and acceptance — the tech concept is clear. A clickable prototype with moderated user tests gives you exactly the insights you need, no code effort.

Clickable Prototype + UX Validation Loop2–3 weeks

High risk · Deep validation

Code Prototype

Technical risk is high and you need real validation data. Code pays off here, because otherwise you would run two clarification loops back to back.

Code Prototype + UX Validation Loop2–4 weeks

Low risk · Fast alignment

Wireframes / pitch deck

You only need internal alignment or an investor pitch — no real user feedback. Skip the clickable prototype, go straight in with sketches.

Innovation Workshop1 week

High risk · Fast alignment

Code prototype (spike)

A spike implementation of the one critical part: API integration, AI integration, performance. Everything around it stays a sketch. Fast, focused, honest.

Code Prototype (spike variant)few days – 2 weeks
Technical riskhigh

Stuck between two quadrants? Pick the higher-risk format. A clickable prototype that doesn't answer a technical question costs you a second iteration. A code prototype that's technically too powerful only costs you money.

Five anti-patterns that regularly cost money in the industry

These patterns aren't only documented in AI-coding research — they've been documented across the entire prototyping industry for years. If one of these sounds familiar, that's the clarity signal before you pick a format.

1 — Code prototype out of excitement, not risk

If the hypothesis is „do users want this?“ and you still jump into code, you're paying for an expensive answer to a cheap question. Clarify first: what exactly do you want to learn that only code can show?

2 — Clickable prototype sold as „MVP“ for too long

A clickable prototype is a discussion artefact, not a product. Showing it as „MVP“ through three investor rounds backfires the moment someone asks technical depth questions. By then you need code.

3 — Tool choice before format choice

„We use Figma because everyone does“ or „Cursor because it's hot“ are tool decisions. The format question comes first: clickable or code? Tool comes after. Reversing the order means you build the wrong thing very efficiently.

4 — Hacking real data into a clickable prototype

Linking Excel sheets or third-party plug-ins for „real“ data into a clickable prototype turns it into a messy code prototype without the architecture benefits of real code. Pick a side.

5 — Code prototype without a deploy

A code prototype nobody can reach outside your laptop validates nothing. Deploying it to a secure URL is part of the definition — otherwise it stays a demo, not a validation tool.

When does the combination of both make sense?

In roughly 1 of 10 cases we recommend both formats combined — in this order:

  1. Step 1 — clickable prototype

    You clarify acceptance, flow, and visual language. Three to five moderated user tests, one iteration round, done. Investment: from €3,500 + €1,350 per test loop.

  2. Step 2 — code prototype on top of the insights

    Once the clickable is validated, it becomes a code prototype that surfaces the technically risky part. Advantage: you save the discovery phase in code, because the concept is already locked.

This combination makes sense when your project carries both a consumer-acceptance risk and a technical risk — and you want to clarify the consumer side before you invest in code. In the other 9 of 10 cases, one of the two formats is enough.

Tooling for the technical side: MVP tools 2026 compared.

How we clarify the format decision in 4 hours

If you've looked at the matrix above and you're still not sure, that's exactly the use case for our Innovation Workshop. Half a day, on-site or remote.

In the workshop we work out the hypothesis, the risk, and the validation depth together, look at your technical reality (existing stack, data sources, auth situation), and land on the format that fits your specific question — including a mini-backlog for the next two to four weeks.

Why this works: because we build both clickable and code prototypes ourselves, we have no commercial pressure to push one variant. If a clickable is enough, we say so. If you need code, we say that too — and ship both from one team.

  • Innovation Workshop (4h) — from €7,500 · clarifies format + mini-backlog · eligible for many funding programmes.
  • Clickable Prototype — from €3,500 · 1–2 weeks · discovery call + wireframes + 5–8 screens + hand-off.
  • Code Prototype — from €12,500 · a few days to 2 weeks · real logic + deploy + hand-off documentation.
  • UX Validation Loop — from €1,350 per loop · 5 moderated user tests + analysis + recommendation.

If you want to start straight away: a 15-minute discovery call is enough for us to give an honest format recommendation — even if the answer is „you don't (yet) need either“. See all modules.

FAQ

Frequently asked questions on clickable vs. code prototype

Clickable, code prototype — or both? Let's clarify in 15 minutes.

Tell us briefly what you want to validate. We honestly say which format fits the question — and whether you need decivo for it or not.

115-min call2Clear assessment3Start in days

We build both formats ourselves. Meaning: no sales pitch in favour of one variant.